Diverse. Personal. Embassy.

The heart of the Embassy philosophy is passion, the passion to combine perfection with exquisite quality as well as very personalized service and always stay a “tick” ahead. With this mission and fervor, in recent years the company has developed into one of the first addresses in Switzerland when it comes to the beautiful things in life. With more than thirty high-caliber watch and jewelry brands, Embassy has an unrivaled range of exclusive and diverse offerings.

Diverse. Personal. Embassy.

The heart of the Embassy philosophy is passion, the passion to combine perfection with exquisite quality as well as very personalized service and always stay a “tick” ahead. With this mission and fervor, in recent years the company has developed into one of the first addresses in Switzerland when it comes to the beautiful things in life. With more than thirty high-caliber watch and jewelry brands, Embassy has an unrivaled range of exclusive and diverse offerings.

Strong into the future

The second generation of the König family carries the family values in their DNA, the same strong sense for exclusivity, luxury and aesthetics. Values that have led the family business to become an internationally recognized meeting place for lovers of fine watchmaking and connoisseurs of the fine art of jewelry. To lead Embassy with its approximately fifty employees to the next stage, the König family planned ahead and prepared for the challenges of the future. In 2017, the Brenninkmeijer family participated as a vital growth partner through their family office BREGAL Company Capital. The knowledgeable management team remains a cornerstone of Embassy’s sustained development, now and into the future.

Strong into the future

The second generation of the König family carries the family values in their DNA, the same strong sense for exclusivity, luxury and aesthetics. Values that have led the family business to become an internationally recognized meeting place for lovers of fine watchmaking and connoisseurs of the fine art of jewelry. To lead Embassy with its approximately fifty employees to the next stage, the König family planned ahead and prepared for the challenges of the future. In 2017, the Brenninkmeijer family participated as a vital growth partner through their family office BREGAL Company Capital. The knowledgeable management team remains a cornerstone of Embassy’s sustained development, now and into the future.

Brand diversity and spirit

The brands at Embassy read like a “who’s who” of the world’s largest and most renowned watchmakers. The company sells a large number of traditional Swiss watch brands: Audemars Piguet, Breguet, Blancpain, Bulgari, Franck Muller, Hublot, IWC, Jaeger LeCoultre oder Ulysse Nardin, to name just a few. Embassy also operates the brand boutiques for Bvlgari, Cartier, Panerai, Vacheron Constantin und Van Cleef & Arpels as well as in Zurich those of A. Lange & Söhne and Panerai. The Lucerne family business is known far beyond the country’s borders as the place where you can find unique watchmaking works of art as well as classic and exclusive pieces of jewelry. Embassy is particularly proud to work with great watchmakers like Ludwig Oechslin. This resulted in the MIH-Uhr, which was sold exclusively at Embassy outside of the international watch museum.

Brand diversity and spirit

The brands at Embassy read like a “who’s who” of the world’s largest and most renowned watchmakers. The company sells a large number of traditional Swiss watch brands: Audemars Piguet, Breguet, Blancpain, Bulgari, Franck Muller, Hublot, IWC, Jaeger LeCoultre oder Ulysse Nardin, to name just a few. Embassy also operates the brand boutiques for Bvlgari, Cartier, Panerai, Vacheron Constantin und Van Cleef & Arpels as well as in Zurich those ofA. Lange & Söhne und Panerai. The Lucerne family business is known far beyond the country’s borders as the place where you can find unique watchmaking works of art as well as classic and exclusive pieces of jewelry. Embassy is particularly proud to work with great watchmakers like Ludwig Oechslin. This resulted in the MIH-Uhr, which was sold exclusively by Embassy outside the international watch museum.

A visionary founder

Die Erfolgsgeschichte von Embassy begann in den 70er-Jahren des 20. Jahrhunderts, als Kurt König die weltweit erste unabhängige Cartier-Boutique in Zürich eröffnete, auf die zwei weitere Cartier-Boutiquen in St. Moritz und Luzern folgten. Gegen Ende des Jahrzehnts eröffnete er zudem eine Boutique, die auf exklusive Art Deco-Kunstgegenstände, Vintage-Cartier-Uhren sowie Cartier-Schmuck spezialisiert war. Das Geschäft in der Grendelstrasse in Luzern trug den Namen „Embassy“. Es etablierte sich schnell und ist bis heute der Hauptsitz des Unternehmens. Kurt Königs einzigartiger Instinkt für Luxus und künftige Trends liess ihn zu einem der grossen Pioniere im klassischen Detailhandel werden. So wurde Embassy zu einem wichtigen Partner für einige der renommiertesten Uhren- und Schmuckmarken dieser Welt.

A visionary founder

Die Erfolgsgeschichte von Embassy begann in den 70er-Jahren des 20. Jahrhunderts, als Kurt König die weltweit erste unabhängige Cartier-Boutique in Zürich eröffnete, auf die zwei weitere Cartier-Boutiquen in St. Moritz und Luzern folgten. Gegen Ende des Jahrzehnts eröffnete er zudem eine Boutique, die auf exklusive Art Deco-Kunstgegenstände, Vintage-Cartier-Uhren sowie Cartier-Schmuck spezialisiert war. Das Geschäft in der Grendelstrasse in Luzern trug den Namen „Embassy“. Es etablierte sich schnell und ist bis heute der Hauptsitz des Unternehmens. Kurt Königs einzigartiger Instinkt für Luxus und künftige Trends liess ihn zu einem der grossen Pioniere im klassischen Detailhandel werden. So wurde Embassy zu einem wichtigen Partner für einige der renommiertesten Uhren- und Schmuckmarken dieser Welt.

Organisation

Around 70 employees work at Embassy in two of its own exclusive stores and in the branded boutiques of Bvlgari, Cartier, Panerai, Vacheron Constantin und Van Cleef & Arpels in Lucerne and in Zurich in the boutiques of A. Lange & Söhne und Panerai. Together with the management team, Patrick König is successfully leading Embassy as President of the Board of Directors in the second generation.

Shop Manager

Shopmanagerin Embassy Boutique Kapellplatz Luzern

Bernadette Kälin
Embassy
Kapellplatz 12, Luzern

Richard Thai Storemanager Embassy

Richard Thai
Embassy
Grendelstrasse 2, Luzern

Mathias Kaeslin
Bvlgari Boutique
Grendelstrasse 21, Luzern

Antonio Gutierrez
Cartier Boutique
Schweizerhofquai 2, Luzern

Richard Thai Storemanager Embassy

Richard Thai
Panerai Boutique
Kapellplatz 9, Luzern

Shopmanager Vacheron Constantin Boutique Luzern

Terence Thai
Vacheron Constantin Boutique
Kapellplatz 10, Luzern

Bianca Bevilacqua
Van Cleef & Arpels Boutique
Schweizerhofquai 4, Luzern

Simone Scalone
Panerai Boutique and A. Lange & Söhne Boutique, Bahnhofstrasse 25, Zurich

Management-Team

Chairman of the Board Embassy Patrik König

Patrik König
Verwaltungsratspräsident

Urs Kissling CEO Embassy

Urs Kissling
CEO

Sabine Vincenti
CFO

Careers

For over 30 years, the family business Embassy has built its reputation as an exclusive and renowned company that expertly combines traditional and new values.

We are hiring