Diverse. Personal. Embassy.

The heart of the Embassy philosophy is passion, the passion to combine perfection with exquisite quality as well as very personalized service and always stay a “tick” ahead. With this mission and fervor, in recent years the company has developed into one of the first addresses in Switzerland when it comes to the beautiful things in life. With more than thirty high-caliber watch and jewelry brands, Embassy has an unrivaled range of exclusive and diverse offerings.

Diverse. Personal. Embassy.

The heart of the Embassy philosophy is passion, the passion to combine perfection with exquisite quality as well as very personalized service and always stay a “tick” ahead. With this mission and fervor, in recent years the company has developed into one of the first addresses in Switzerland when it comes to the beautiful things in life. With more than thirty high-caliber watch and jewelry brands, Embassy has an unrivaled range of exclusive and diverse offerings.

Strong into the future

The second generation of the König family carries the family values in their DNA, the same strong sense for exclusivity, luxury and aesthetics. Values that have led the family business to become an internationally recognized meeting place for lovers of fine watchmaking and connoisseurs of the fine art of jewelry. To lead Embassy with its approximately fifty employees to the next stage, the König family planned ahead and prepared for the challenges of the future. In 2017, the Brenninkmeijer family participated as a vital growth partner through their family office BREGAL Company Capital. The knowledgeable management team remains a cornerstone of Embassy’s sustained development, now and into the future.

Strong into the future

The second generation of the König family carries the family values in their DNA, the same strong sense for exclusivity, luxury and aesthetics. Values that have led the family business to become an internationally recognized meeting place for lovers of fine watchmaking and connoisseurs of the fine art of jewelry. To lead Embassy with its approximately fifty employees to the next stage, the König family planned ahead and prepared for the challenges of the future. In 2017, the Brenninkmeijer family participated as a vital growth partner through their family office BREGAL Company Capital. The knowledgeable management team remains a cornerstone of Embassy’s sustained development, now and into the future.

Brand diversity and spirit

The brands at Embassy read like a “who’s who” of the world’s largest and most renowned watchmakers. The company sells a large number of traditional Swiss watch brands: Audemars Piguet, Breguet, Blancpain, Bulgari, Franck Muller, Hublot, IWC, Jaeger LeCoultre and Ulysse Nardin, to name just a few. Embassy also operates the branded boutiques for Cartier, Panerai, Vacheron Constantin and Van Cleef & Arpels in Lucerne and those of A. Lange & Söhne and Panerai in Zurich. The Lucerne family business is known far beyond the country’s borders as the place where you can find unique watchmaking works of art as well as classic and exclusive pieces of jewelry. Embassy is particularly proud to work with great watchmakers like Ludwig Oechslin. This resulted in the MIH watch, which is sold outside the international watch museum exclusively at Embassy.

Brand diversity and spirit

The brands at Embassy read like a “who’s who” of the world’s largest and most renowned watchmakers. The company sells a large number of traditional Swiss watch brands: Audemars Piguet, Breguet, Blancpain, Bulgari, Franck Muller, Hublot, IWC, Jaeger LeCoultre and Ulysse Nardin, to name just a few. Embassy also operates the branded boutiques for Cartier, Panerai, Vacheron Constantin and Van Cleef & Arpels in Lucerne and those of A. Lange & Söhne and Panerai in Zurich. The Lucerne family business is known far beyond the country’s borders as the place where you can find unique watchmaking works of art as well as classic and exclusive pieces of jewelry. Embassy is particularly proud to work with great watchmakers like Ludwig Oechslin. This resulted in the MIH watch, which is sold outside the international watch museum exclusively at Embassy.

A visionary founder

The Embassy success story began in the 1970s when Kurt König opened the world’s first independent Cartier boutique in Zurich, which was followed by two more Cartier boutiques in St. Moritz and Lucerne. Towards the end of the decade, he also opened a boutique specializing in exclusive Art Deco objets d’art, vintage Cartier watches and Cartier jewelry. The shop on Grendelstrasse in Lucerne was called “Embassy”. It quickly established itself and is still the company’s headquarters to this day. Kurt König’s unique instinct for luxury and future trends made him one of the great pioneers in classic retail. This is how Embassy became an important partner for some of the most renowned watch and jewelry brands in the world.t.

A visionary founder

The Embassy success story began in the 1970s when Kurt König opened the world’s first independent Cartier boutique in Zurich, which was followed by two more Cartier boutiques in St. Moritz and Lucerne. Towards the end of the decade, he also opened a boutique specializing in exclusive Art Deco objets d’art, vintage Cartier watches and Cartier jewelry. The shop on Grendelstrasse in Lucerne was called “Embassy”. It quickly established itself and is still the company’s headquarters to this day. Kurt König’s unique instinct for luxury and future trends made him one of the great pioneers in classic retail. This is how Embassy became an important partner for some of the most renowned watch and jewelry brands in the world.

Organisation

Around 70 employees work at Embassy in two of its own exclusive boutiques as well as in the branded boutiques of Cartier, Panerai, Vacheron Constantin and Van Cleef & Arpels in Lucerne and in Zurich in the boutiques of A. Lange & Söhne and Panerai. Together with the management team, Patrick König is successfully leading Embassy as President of the Board of Directors in the second generation.

Shop Manager

Shopmanagerin Embassy Boutique Kapellplatz Luzern

Bernadette Kälin
Embassy
Kapellplatz 12, Luzern

Richard Thai Storemanager Embassy

Richard Thai
Embassy
Grendelstrasse 2, Luzern

Mathias Kaeslin
Bvlgari Boutique
Grendelstrasse 21, Luzern

Antonio Gutierrez
Cartier Boutique
Schweizerhofquai 2, Luzern

Richard Thai Storemanager Embassy

Richard Thai
Panerai Boutique
Kapellplatz 9, Luzern

Shopmanager Vacheron Constantin Boutique Luzern

Terence Thai
Vacheron Constantin Boutique
Kapellplatz 10, Luzern

Bianca Bevilacqua
Van Cleef & Arpels Boutique
Schweizerhofquai 4, Luzern

Jean-Marc Meyer
Panerai Boutique und A. Lange & Söhne Boutique, Bahnhofstrasse 25, Zürich

Management-Team

Chairman of the Board Embassy Patrik König

Patrik König
Verwaltungsratspräsident

Urs Kissling CEO Embassy

Urs Kissling
CEO

Sabine Vincenti
CFO

Careers

For over 30 years, the family business Embassy has built its reputation as an exclusive and renowned company that expertly combines traditional and new values.

We are hiring