Diverse. Personal. Embassy.

The heart of the Embassy philosophy is passion, the passion to combine perfection with exquisite quality as well as very personalized service and always stay a “tick” ahead. With this mission and fervor, in recent years the company has developed into one of the first addresses in Switzerland when it comes to the beautiful things in life. With more than thirty high-caliber watch and jewelry brands, Embassy has an unrivaled range of exclusive and diverse offerings.

Diverse. Personal. Embassy.

The heart of the Embassy philosophy is passion, the passion to combine perfection with exquisite quality as well as very personalized service and always stay a “tick” ahead. With this mission and fervor, in recent years the company has developed into one of the first addresses in Switzerland when it comes to the beautiful things in life. With more than thirty high-caliber watch and jewelry brands, Embassy has an unrivaled range of exclusive and diverse offerings.

Strong into the future

The second generation of the König family carries the family values in their DNA, the same strong sense for exclusivity, luxury and aesthetics. Values that have led the family business to become an internationally recognized meeting place for lovers of fine watchmaking and connoisseurs of the fine art of jewelry. To lead Embassy with its approximately fifty employees to the next stage, the König family planned ahead and prepared for the challenges of the future. In 2017, the Brenninkmeijer family participated as a vital growth partner through their family office BREGAL Company Capital. The knowledgeable management team remains a cornerstone of Embassy’s sustained development, now and into the future.

Strong into the future

The second generation of the König family carries the family values in their DNA, the same strong sense for exclusivity, luxury and aesthetics. Values that have led the family business to become an internationally recognized meeting place for lovers of fine watchmaking and connoisseurs of the fine art of jewelry. To lead Embassy with its approximately fifty employees to the next stage, the König family planned ahead and prepared for the challenges of the future. In 2017, the Brenninkmeijer family participated as a vital growth partner through their family office BREGAL Company Capital. The knowledgeable management team remains a cornerstone of Embassy’s sustained development, now and into the future.

Brand diversity and spirit

The brands at Embassy read like a “Who’s Who” of the world’s largest and most renowned watchmakers. We sell a large number of traditional Swiss watch brands: Audemars Piguet, Breguet, Blancpain, Bulgari, Cartier, Franck Muller, Hublot, IWC, Jaeger LeCoultre or Ulysse Nardin, to name but a few. Embassy also operates the brand boutiques for Panerai, Vacheron Constantin and Van Cleef & Arpels in Lucerne. The Lucerne family business is well known beyond the national borders as the place where one can find unique works of watchmaking craftsmanship as well as classic and exclusive jewelry. Embassy is particularly proud of having great watchmakers like Ludwig Oechslin and Paul Gerber. I addition to their ongoing contribution they developed the MIH Watch, which is sold exclusively at Embassy and the International Watch Museum.

Brand diversity and spirit

The brands at Embassy read like a “Who’s Who” of the world’s largest and most renowned watchmakers. We sell a large number of traditional Swiss watch brands: Audemars Piguet, Breguet, Blancpain, Bulgari, Cartier, Franck Muller, Hublot, IWC, Jaeger LeCoultre or Ulysse Nardin, to name but a few. Embassy also operates the brand boutiques for Panerai, Vacheron Constantin and Van Cleef & Arpels in Lucerne. The Lucerne family business is well known beyond the national borders as the place where one can find unique works of watchmaking craftsmanship as well as classic and exclusive jewelry. Embassy is particularly proud of having great watchmakers like Ludwig Oechslin and Paul Gerber. I addition to their ongoing contribution they developed the MIH Watch, which is sold exclusively at Embassy and the International Watch Museum.

A visionary founder

Embassy’s success story began in the 1970s when Kurt König opened the world’s first independent Cartier boutique in Zurich, followed by two other Cartier boutiques in St. Moritz and Lucerne. Towards the end of the decade, he also opened a boutique specializing in exclusive Art Deco art objects, vintage Cartier watches and Cartier jewelry. The shop on Grendelstrasse in Lucerne was called “Embassy”. It quickly established itself and remains the company’s headquarters to this day. Kurt König’s unique instinct for luxury and future trends made him one of the great pioneers in the classic retail trade. This made Embassy an important partner for some of the world’s most prestigious watch and jewelry brands.

A visionary founder

Embassy’s success story began in the 1970s when Kurt König opened the world’s first independent Cartier boutique in Zurich, followed by two other Cartier boutiques in St. Moritz and Lucerne. Towards the end of the decade, he also opened a boutique specializing in exclusive Art Deco art objects, vintage Cartier watches and Cartier jewelry. The shop on Grendelstrasse in Lucerne was called “Embassy”. It quickly established itself and remains the company’s headquarters to this day. Kurt König’s unique instinct for luxury and future trends made him one of the great pioneers in the classic retail trade. This made Embassy an important partner for some of the world’s most prestigious watch and jewelry brands.

Organisation

Around 50 employees work at Embassy in three exclusive sales shops in Lucerne and St. Moritz as well as in the brand boutiques of Panerai, Vacheron Constantin and Van Cleef & Arpels in Lucerne. Patrick König, together with the management team, succeeds in second generation as Chairman of the Board of Directors of Embassy.

Shop Manager

Shopmanagerin Embassy Boutique Kapellplatz Luzern

Bernadette Kälin
Embassy, Kapellplatz, Lucerne

Richard Thai Storemanager Embassy

Richard Thai
Embassy, Grendelstrasse, Lucerne

Shopmanager Vacheron Constantin Boutique Luzern

Terence Thai
Vacheron Constantin Boutique, Kapellplatz, Lucerne

Shopmanagerin Panerai Boutique Luzern

Kathrin Abrolat
Panerai Boutique, Kapellplatz, Lucerne

Louise Carrara
Van Cleef & Arpels Boutique, Schweizerhofquai, Lucerne

Shopmanager Embassy St. Moritz

Charles Marty
Embassy, Via Serlas, St. Moritz

Jean-Marc Meyer
Panerai Boutique und A. Lange & Söhne Boutique, Bahnofstrasse 25, Zürich

Management-Team

Chairman of the Board Embassy Patrik König

Patrik König
Chairman of the Board of Directors

Urs Kissling CEO Embassy

Urs Kissling
CEO

Sabine Vincenti
CFO

Patrick Frischknecht COO Embassy

Patrick Frischknecht
COO

Careers

For over 30 years, the family business Embassy has built its reputation as an exclusive and renowned company that expertly combines traditional and new values.

We are hiring