For more than 130 years Bulgari has been regarded as an Italian, innovative company. Bulgari stands out in particular for its unmistakable designs, its preference for colours and its unusual design language.

In the 2000s BVLARI set a world record for the flattest watch and later for the flattest Tourbillon movement. Since 1980, Swiss movements have merged with Italian design.

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The Lvcea collection was inspired by the Serpenti bracelet. The glamorous strap elegantly wraps around the rounded dial. The Lvcea is jewellery and watch at the same time, with the usual eye-catching details of BVLGARI. The collection includes different models, making sure there is something for every taste.


The Octo collection breaks conventions! As the collection’s name suggests, the Octo is octagonal, embodying a strong personality and a passion for architectural beauty – the Bulgari man. Octo combines Italian design with sophisticated geometry.


An icon of Bvlgari. From realistic to abstract, the Serpenti collection has something for every taste. In the Serpenti collection, Bvlgari plays with different colours and materials and uses innovative craftsmanship to ensure the most comfortable fit on the wrist possible.

Bulgari History

In 1884, the Greek Sotirios Voulgaris settled in Rome and founded the Bulgari jewellery shop. He then changed his name from Voulgaris to Bulgari. Bulgari quickly convinced with oustanding Italian quality. Sotirio Bulgari personally was inspired by the city and created the most exceptional watches and jewellery. His international breakthrough made Bulgari a major player in the luxury segment – from watches and jewellery to accessories and perfume.