Panerai was founded as a workshop, shop and watchmaker’s school 1860 in Florence and for many decades provided precision instruments for the combat diver units of the Italian Navy. Today, Panerai develops and produces its watches and movements in its manufactory in the Swiss Neuchâtel and combines Italian design and tradition with the finest Swiss watchmaking art.

Discover Panerai:



The Luminor Marina, one of the world’s most popular models of Panerai, was updated with the P.9010 automatic movement with a three-day power reserve. High-quality technical properties and discreetly redesigned proportions allowed the height and weight of these watches to be reduced.


Robust and strong, with distinctive design and unsurpassed legibility even in great depths: As professional diver watches, the Panerai Submersible watches draw inspiration from the history of the brand and gear up for a promising future with innovative technical solutions.

Luminor Due

The Luminor Due, was designed with a cushion-shaped case, which is the house especially dear – but here with smaller and slimmer dimensions. It succeeds in transitioning from the company’s military heritage to creative and luxurious watchmaking with an Italian style. She draws her inspiration from a for nearly a century-long history, from a collection now emerged that quickly very well received by lovers of fine watchmaking found.


The first watch from Panerai.
The Radiomir is the first watch designed by Panerai 1936 as a prototype for the Royal Italian Navy who had requested a particularly luminous watch for divers.

The History of Panerai

In the year 1860, Giovanni Panerai settled down as a watchmaker in Florence. The history of Officine Panerai thus begins as a workshop, shop and first watchmaking school in the city. For many decades Panerai supplied precision instruments for the combat diver units of the Royal Italian Navy. The watches initially developed for use in depth by Panerai are known for their unprecedented legibility and luminosity in the dark. 1997 the brand became part of the Richemont group and launched on the international market.


Each Panerai product bears an individual identification number, which proves its authenticity. We provide two types of warranty, one covering manufacturing defects and one covering the technical services done on the watch.

PAM-Guard enables you to extend the international guarantee for your Panerai watch from two to eight years.

To do this, register your watch at